User Engagement with Mood-related Content on the National Cancer Institute Smokefree.gov Initiative
Thursday, August 18, 2022
Posted by: Natalia Gromov
Budenz
A, Wiseman KP, Keefe B, Prutzman Y.
User Engagement with
Mood-related Content on the National Cancer Institute Smokefree.gov Initiative
Cessation Resources.
Health Educ Behav. 2022;49(4):613-617. doi:10.1177/10901981211073736
Aims. This
study aimed to examine engagement with mood-related content on the
Smokefree.gov Initiative's smoking cessation resources.
Methods. Smokefree.gov
website analytics (July 2018-July 2019) were analyzed for user interactions
with mood content on informational webpages and interactive self-assessment
tools (mood quizzes, smoking quit plans). We also examined mood feature
engagement (texting or pressing a command button for mood support) among text
program and app users (July 2018-July 2019).
Results. Mood
webpage views comprised 1.5% of all Smokefree.gov webpage views. Depression
quizzes represented 82.9% of quiz completions, and stress quizzes represented
0.4% of quiz completions. Stress, anxiety, and low mood were the most reported
smoking triggers on quit plans. Approximately 7,000 text program users and
3,000 app users sought real-time mood support.
Conclusions. Given
the importance of mood management in the smoking cessation process these
findings demonstrate promising opportunities to increase the reach of mood
support resources.
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