Exploring the Perceived Effectiveness and Cultural Acceptability of COVID-19 Relevant Social Media I
Thursday, January 5, 2023
Posted by: Natalia Gromov
Patten
CA, Koller KR, Sinicrope PS, et al.
Exploring the Perceived
Effectiveness and Cultural Acceptability of COVID-19 Relevant Social Media
Intervention Content among Alaska Native People who Smoke: The CAN Quit Study.
Prev Med Rep. 2022;30:102042. doi:10.1016/j.pmedr.2022.102042
Social media platforms have potential for reach and effectiveness to motivate
smoking cessation and use of evidence-based cessation treatment, even during
the worldwide COVID-19 pandemic. This study builds on our prior community
participatory approach to developing content postings for the CAN Quit Facebook
intervention among Alaska Native (AN) people who smoke. With input from a
community advisory committee, we selected new content on COVID-19 preventive
practices (e.g., masking) and evaluated them using a validated, six-item
perceived effectiveness scale and a single item assessing cultural relevance.
We obtained feedback on six content postings (two videos and four
text/pictures) from an online survey administered to 41 AN people (14 men, 27
women; age range 22-61 years) who smoke in Alaska statewide with 49 % residing
in rural Alaska. Perceived effectiveness scale scores were high across
postings, ranging from 3.9 to 4.4 out of a maximum score of 5.0. Cultural
relevance item scores ranged from 3.9 to 4.3. We found no appreciable
differences by sex, age, or rural/urban location for either score. This study
adds new information on the adaptation, acceptability, and perceived
effectiveness of content on COVID-19 preventive practices for future inclusion
in a social media-based intervention for smoking cessation specifically
tailored for AN people.
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