NAQC Newsroom: Tobacco Control

11 Leading Organizations Urge U.S. Supreme Court to Uphold FDA’s Marketing Denial Orders for Flavore

Wednesday, September 18, 2024  
Posted by: Natalia Gromov
Eleven leading medical, public health and community organizations have filed an amicus brief with the U.S. Supreme Court urging the Court to reverse a decision by the U.S. Court of Appeals for the Fifth Circuit that struck down the FDA’s marketing denial orders for certain flavored e-liquids. The Supreme Court has agreed to hear the case – Food and Drug Administration v. Wages and White Lion Investments, LLC, dba Triton Distribution – in its upcoming term. The case involves FDA marketing denial orders for nicotine e-liquids with flavors that clearly appeal to kids, including “Jimmy the Juice Man Peachy Strawberry,” “Suicide Bunny Mother’s Milk and Cookies,” “Pink Lemonade,” “Iced Pineapple Express” and “Killer Kustard Blueberry.”
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