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New Resource Available from the North American Quitline Consortium - Social Marketing for the Digita

Thursday, September 11, 2025  
Posted by: Natalia Gromov

Dear Members,  

 

The North American Quitline Consortium is pleased to announce the release of a new practical resource:  Social Marketing for the Digital Age: An Overview for Quitline Programs.

 

Why This Guide Matters

Quitline programs can benefit from encouraging commercial tobacco cessation using digital media. Social marketing approaches for quitlines can expand reach, strengthen engagement, and help programs connect with communities in meaningful ways. This guide combines evidence-based strategies with real-world examples to make the process accessible for cessation coordinators and media coordinators alike. 

 

 

What You’ll Find Inside

  • Introduction to Digital Social Marketing: Foundational concepts and current landscape. 
  • Key Terminology: Definitions to ensure clarity and consistency among teams. 
  • Developing Your Digital Social Marketing Strategy 
  • Planning For Your Digital Social Marketing Campaign 
  • Managing Your Digital Social Marketing Campaign 
  • Measuring Campaign Performance & Outcomes 
  • References: Supporting evidence and further reading for each topic. 

This structure provides practical guidance and in-depth advice with examples, helping programs move from strategic planning through launch, management, and results measurement, all grounded in the latest evidence-based approaches. 

 

The guide was introduced during the webinar held on September 11. You can access the presentation on the  webinar page. If you have any questions, please contact us at  naqc@naquitline.org.   

 

NAQC Staff

 


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