New Resource Available from the North American Quitline Consortium - Social Marketing for the Digita

The new guide "Social Marketing for the Digital Age: An Overview for Quitline Programs" offers practical, evidence-based strategies for using digital media to encourage commercial tobacco cessation, including step-by-step advice from planning to campaign measurement.

Why the Guide Is Valuable

• Social marketing approaches help quitline programs expand their reach, deepen engagement, and connect with diverse communities through digital channels.
• The resource is designed for cessation and media coordinators, making complex strategies accessible with real-world examples and clear terminology.

What’s Inside

• Introduction to Digital Social Marketing: Foundational concepts and current landscape. 
• Key Terminology: Definitions to ensure clarity and consistency among teams. 
• Developing Your Digital Social Marketing Strategy 
• Planning For Your Digital Social Marketing Campaign 
• Managing Your Digital Social Marketing Campaign 
• Measuring Campaign Performance & Outcomes 
• References: Supporting evidence and further reading for each topic. 

The guide was introduced during the webinar held on September 11. You can access the presentation on the webinar page. If you have any questions, please contact us at naqc@naquitline.org.