Join NAQC’s Member Town Hall on December 4 – Strategic Direction and Mission Update

Dear NAQC Members, 

We invite you to join a Member Town Hall on Thursday, December 4 at 1 pm ET/noon CT/11 am MT/11 am PT to discuss NAQC’s strategic direction. Over the past year, NAQC has engaged in extensive listening to you about the future of quitlines and your input has shaped the next phase of our organizational strategy for the consortium. 

Earlier this year, NAQC conducted an environmental scan to identify our key strengths, areas for growth, and emerging opportunities and challenges in the cessation landscape. This process confirmed our strengths in technical expertise, convening, and information-sharing, and identified opportunities to increase visibility in public health, modernize communications, strengthen onboarding support, and adapt to the evolving product landscape.

The environmental scan also highlighted significant external factors shaping the field—including a changing funding landscape, evolution from phone-based to comprehensive cessation platforms, tailoring services for priority populations, cultural responsiveness, and stronger integration with healthcare, social services, and behavioral health systems. 

In September, the Advisory Council provided input on the priority strategic activities for NAQC over the next five years. The culmination of this work is NAQC’s Strategic Plan 2030 which will focus on three main pillars: Modernization and Innovation: Sustainability, Partnerships and Policy; and, Increasing Impact. In the Townhall, we will lay out the goals, objectives and key strategies for these pillars to shape the work of the consortium over the next 5-10 years.  

Please join us:

December 4

1:00–2:00 p.m. ET

Microsoft Teams (link to be provided at registration) 

Register here. 

Mark your calendar and plan to join this important conversation about NAQC’s next chapter. 

Warm regards, 

Thomas Ylioja, PhD, MSW

President & CEO

North American Quitline Consortium