Looking Back at 2025: A Year We Built Together

NAQC’s Top Resources in 2025

Dear NAQC Community,



As we look ahead to 2026, the North American Quitline Consortium (NAQC) remains steadfast in its mission to maximize the access, use, and effectiveness of quitlines. In a time of federal funding uncertainties, NAQC is committed to helping members strengthen quitline programs through a focus on sustainability and partnerships that foster a strong and resilient consortium.

Throughout 2025, NAQC worked to equip our members with the knowledge, skills, and resources needed to navigate a rapidly changing environment—including the December 4 town hall webinar, which focused on future directions and thelaunch of our new Strategic Plan 2030. As we step into the new year, we want to reflect on all we’ve accomplished together and emphasize how essential your continued engagement is to our collective success.

We extend our gratitude to our major funder, CDC, for awarding another year of support focused on advancing competency-based quitline best practices around reach, quality, and sustainability. At the same time, we recognize the continuing uncertainty of long-term federal funding, reinforcing the importance of NAQC’s efforts to build diverse partnerships and secure stable pathways for the future of our programs.

This past year, we reached out to organizational members to better understand your successes, challenges, and priorities, ensuring that NAQC’s work is guided by your input. We will continue these conversations in 2026, including through our annual meeting to be held virtually on April 15–16, 2026, as we sharpen our collective focus on sustainability, collaboration, and innovation.

We are deeply grateful for your active participation in NAQC. It is your commitment as members of this consortium, as advisors on the Council, and as leaders on the Board of Directors that makes us strong. As we often say, NAQC is only as strong as the support and engagement of its members, and together we create the foundation that sustains quitline services for the future.

In looking back at the accomplishments from 2025, below we include a curated list of essential resources, website pages, and features from the past year. These tools are designed to aid you in your work, keep you up to date on developments in our field, and deepen your connection with NAQC.

Organizational Priorities

·      NAQC Strategic Plan 2030: A Member-Driven Roadmap for Modern, Sustainable, and Equitable Quitline Services

Best and Promising Practices

·     Update on the Adoption of Priority Practices for State Quitlines

Research and Evaluation

·      Findings from the 2024 Annual Survey

·      MDS Workgroup Progress – Disability Status Questions

Quitline Sustainability

·     Online Group: Community of Practice

·      Quitline Administrator Online Self-Assessment

·      The Value of Quitlines: Discussion Points

·      Contingency Planning for Quitlines: Summary of Resources and Best Practices

·      NAQC Project to Strengthen State-Level Quitline Funding

Building Partnerships and Networking Opportunities

·      Recap of the Quitline Reception

·      NAQC Presentations at NCTOH

·      Quitline Program Sustainability Workshop Series

·      Ongoing Monthly Tips Campaign Calls with Service Providers

·      Weekly Coffee/Tea Break Calls

·      Knowledge Series Workgroup

·      Highlights and Takeaways for the Quitline Community from the Surgeon General’s Report

·      Addressing Tobacco-Related Health Disparities Among People with Disabilities

New Media Resources for Quitline Programs

·      New Guide! Social Marketing for the Digital Age: An Overview for Quitline Programs

Lung Cancer Screening Training

·      Project ENGAGE: Training TTSs on use of a Patient Decision Aid on Lung Cancer Screening

New Communications, Top Webpages, and Web Features You Should Know About

·      Orientation/Refresher Sessions

·      New Monthly Communication

·      Upgraded Online Membership Community

·      Peer-to-Peer Communications through the ListServ and Membership Directory (members-only)

·      Career Center 

Together, we are building a sustainable foundation for quitline services and moving closer to a tobacco-free future. By uniting our efforts, we can spark innovation, reduce disparities, and create lasting impact for healthier communities nationwide.

The NAQC Staff