Dear Colleagues, This is a friendly same-day reminder to join us for the upcoming webinar, Earned Media That Works: New Guide for Quitlines, taking place today, January 21, from 1:00–2:00 PM ET. This session will introduce the new Earned Media Guide, created specifically for state, provincial, territorial, and local government professionals working in tobacco control and quitline programs.
Register now to secure your spot! The guide offers practical strategies, templates, and examples to help you strengthen your media presence, build sustainable communication systems, and effectively highlight the impact of quitline services. During the webinar, presenters will demonstrate how to use the guide as a training and reference tool, assess current earned media capacity, and apply best practices to build more consistent, strategic, and state-driven media efforts. NAQC extends sincere thanks to Golin for their partnership in developing the Earned Media Guide and to NAQC members who contributed strategic direction, subject matter expertise, and extensive review to ensure the guide reflects current best practices in tobacco cessation communications. If you have not yet done so, please register now to secure your spot. We look forward to your participation and a rich discussion on elevating quitline communications through earned media strategies. Warm regards, | 
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