New Guide: Earned Media That Works
Thursday, January 22, 2026
Posted by: Natalia Gromov
The new Earned Media That Works: New Guide for Quitlines has now been released, and you are invited to explore it and watch the recording of the January 21 webinar. The session walks through how to use the guide as a training and reference tool, adapt press and outreach materials, assess your earned media capacity, and apply best practices to build more consistent, strategic, and program-driven media efforts. The new guide is designed for state, provincial, territorial, and local government professionals working in tobacco control and quitline programs, offering practical strategies, templates, and examples to strengthen media presence, build sustainable communications systems, and showcase the impact of quitline services.
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