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NAQC Newsroom: Tobacco Control

Old Tactics, New Products: How Big Tobacco Targets Women in E-cigarette Marketing

Thursday, August 20, 2026  
Posted by: Natalia Gromov
Since the 1920s, the tobacco industry has used women’s suffrage and equality movements to market cigarettes to women. Today, as the industry shifts its focus to e-cigarettes, tobacco companies are using similar tactics to market these products to women, with themes of independence, glamour, fun, and health-consciousness.
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