Does Offering More Support Calls to Smokers Influence Quit Success?
Wednesday, October 12, 2011
Posted by: Natalia Gromov
Carlin-Menter
S, Cummings KM, Celestino P, Hyland A, Mahoney MC, Willett J, Juster HR. J
Public Health Manag Pract. 2011 May-Jun;17(3):E9-15.
This study compared the efficacy (and cost-efficiacy) of offering two versus
four counseling callback calls after an initial call from 1,923
Medicaid/uninsured adult smokers contacting the New York State Smokers’ Quit
Line (NYSSQL). Callers were randomized to the two or four-call protocol, and
all callers sere sent a minimum of two weeks of NRT, with some receiving up to
six weeks. Smoking status was assessed at 3 months after enrollment in the
study. There was not a significant difference between study groups in the
number of callbacks completed. There was also no difference in quit rates
measured at 3 months or in reported use of NRT between the two groups. The cost
per quit was essentially the same in both groups (2 callbacks: $442 per quit; 4
callbacks: $445 per quit). The authors conclude that there was no advantage in terms
of quit success or cost to offering up to four callbacks instead of two
callbacks.
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