Update on Canada’s Graphic Health Warnings

The new pan-Canada telephone number and web portal were activated on February 1^st, and the new graphic health warning labels, which include a pan-Canada quitline number and web portal, began appearing at retailers soon afterwards. As of June 19, all cigarettes sold in Canada must have the new warning label. Early reports from Canadian service providers show that call volumes are increasing. More significant increases are expected throughout May and June. Service providers are working to ensure adequate capacity.