A Cigarette Pack by any Other Color: Youth Perceptions Mostly Align with Tobacco Industry-Ascribed M
Thursday, March 21, 2019
Posted by: Natalia Gromov
McKelvey K, Baiocchi M, Lazaro A, Ramamurthi D, Halpern-Felsher B.
A Cigarette Pack by any Other Color: Youth Perceptions Mostly Align with Tobacco Industry-Ascribed Meanings.
Prev Med Rep. 2019 Feb 8;14:100830. doi: 10.1016/j.pmedr.2019.100830. eCollection 2019 Jun.
Youth interpret cigarette pack-colors in line with industry-intended associations. Product-packaging restrictions may be circumvented by use of colors that misrepresent product harms. 43.2% of participants attributed extra strong to the black cigarette pack. 35.6% of participants ascribed rich to gold. 31.1% of participants ascribed menthol to green.
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