Replicating State Quitline Innovations to Increase Reach: Findings from Three States.
Thursday, January 23, 2020
Posted by: Natalia Gromov
Keller PA, Lien RK, Beebe LA, Parker J, Klein P, Lachter RB, Gillaspy S.
Replicating State Quitline Innovations to Increase Reach: Findings from Three States.
BMC Public Health. 2020 Jan 6;20(1):7. doi: 10.1186/s12889-019-8104-3.
Reaching tobacco users is a persistent challenge for quitlines. In 2014, ClearWay MinnesotaSM changed its quitline services and media campaign, and observed substantial increases in reach and strong quit outcomes. Oklahoma and Florida implemented the same changes in 2015 and 2016. We examined whether the strategies used in Minnesota could be replicated with similar results.
Changing quitline services and implementing a new media campaign increased treatment reach and the estimated number of participants who quit smoking in three states. Quitline funders and tobacco control program managers may wish to consider approaches such as these to increase quitline utilization and population health impact.
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