Young Adults' Intention to Quit Using JUUL
Tuesday, January 19, 2021
Posted by: Natalia Gromov
Dobbs
PD, Lu Y, Dunlap CM, Newcombe KV, Baer CM, Hodges E, Cheney MK.
Young Adults' Intention to
Quit Using JUUL.
Drug Alcohol Depend. 2021 Jan 1;218:108399. doi:
10.1016/j.drugalcdep.2020.108399. Epub 2020 Nov 13. PMID: 33250381.
Background.
With research indicating some young audiences may desire to quit using JUUL, a
high-nicotine e-cigarette, we sought to explore factors that may motivate them
to quit.
Methods.
This sequential, mixed methods study included a cross-sectional online survey
of college students (n = 631) followed by in-person interviews (n = 51) with
survey participants. Data were collected March-April 2019. The survey asked about
intention to quit using JUUL. A latent class analysis (LCA) identified
participant groups who would quit for various reasons. Participants were also
asked 'Can you be too old to JUUL?' during the survey. During the interviews,
participants were provided preliminary survey findings and asked about their
perceptions of the data. Interview participants were also asked about their
expectations for future use of JUUL.
Results.
Four classes emerged from the LCA, indicating costs to self (i.e., harm to
lungs/brain, price; 46.8%), financial costs (36.6%), all costs (e.g., social,
monetary, health; 9.3%), and harm to self (7.3%) may have influenced our
sample's decision to quit using JUUL. Interviewees affirmed desires to quit
using JUUL, especially after leaving college. Only 27.19% of survey
participants reported an age threshold for using JUUL (M = 31.8 years, SD =
10.0); however, several interviewees explained that although someone could not
be too old to JUUL, it would be 'immature' or 'childish' for adults who were
not trying to quit smoking to use JUUL socially.
Discussion.
Comprehensive tobacco control strategies such as taxing e-cigarettes, marketing
campaigns, and nicotine cessation programs are needed to help nicotine
dependent young adults quit using high-nicotine e-cigarettes.
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