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2009 Conference Materials

Meeting Summary
Click on the link above to access the 2009 meeting summary.

Meeting Agenda (to access the Powerpoint presentation, click on the file links below each presentation)
Monday, June 8, 2009
8AM – 10AM   
Registration Open

10AM – 11:30AM
Welcome and Opening Plenary Session
Decreasing Prevalence and Increasing Parity: The Emerging Role of Quitlines
Healthy People 2020, the CDC’s updated Best Practices, Canada’s Federal Tobacco Control Strategy and the U.S. National Action Plan for Tobacco Cessation all place a solid focus on reducing tobacco use prevalence, increasing cessation attempts and addressing health disparities. Over the past 5 years the quitline community, working individually and as a Consortium, has become recognized as a key contributor to reducing tobacco use prevalence in North America. Our contributions and efforts have positioned us well for the work ahead.
In this opening plenary, Dr. Gregory Holzman will highlight the critical role of cessation resources in achieving national goals, and most notably the increasing role of quitlines, in decreasing tobacco use prevalence and address the opportunity for quitlines to take a leadership role in eliminating health disparities resulting from tobacco use. Gregory S. Holzman, MD, MPH - Chief Medical Executive, Michigan Department of Community Health
Presentation (Bailey)
Presentation (Holzman)
11:30AM – 12:30PM
Welcome Luncheon  

12:45PM – 2:15PM  
Session One  (Participants may select one of the following sessions to attend.)
  • Quitline Innovations for Weight Concerned Smokers
    The panel will describe the role of Quitlines in brining research to practice and provide an example with a novel Quitline intervention to increase cessation and limit weight gain. 2,000 smokers were randomized to a 5-call standard Quitline or an 8-call integrated intervention with specially trained Quit Coaches and Weight Coaches. Partners at the state level will discuss important considerations of funding research trials such as the Oklahoma project and implications of the recruitment and utilization results.
    Tracey Strader, MSW - Executive Director, Oklahoma Tobacco Settlement Endowment Trust; Sally Carter, MSW, LCSW - Director of Planning and Cessation Systems Tobacco Use Prevention Service, Oklahoma State Department of Health; Terry Bush, PhD - Research Scientist and Mary Kokstis, Sr. Client Services Director, Free & Clear, Inc.
    Presentation (pdf)
  • Taking Fax-Referral Programs to New Frontiers
    Massachusetts has prepared to increase provider referrals in FY 2010 from 3,800 to more than 8,000 To prepare for this expansion, improvements are needed in the fax-referral program in Massachusetts, as well as new cost-sharing partnerships. This session will address three critical improvement areas: (1) What are critical operational standards and goals for fax-referral programs and how should they be monitored? (2) How do we move from fax to electronic transmission of enrollment information and e-transmission of client-level data to health plans and institutional providers? (3) What are strategies to increase partner and healthcare provider engagement, sustain fax referral programs, and deepen relationships with large health care organizations?
    Donna D. Warner, MBA - Director, Planning and Program Development
    Massachusetts Tobacco Control Program; Ann Marie Rakovic, CSW - John Snow, Inc.; John Bry, MPH - Cessation Program Coordinator, Massachusetts  Tobacco Control Program
    Presentation (pdf)
  • Finding Common Ground: Opportunities with Behavioral Health Partners
    As smoking prevalence declines across the country a larger percentage of remaining smokers include individuals with mental illnesses and substance use disorders.  Quitlines vary considerably in regard to their ability to serve these smokers and many initiatives are under way to improve services to this key population.  Certain states and localities have undertaken special training of both quitline and behavioral health providers to improve their services and these will be outlined as part of a broad description of various federal, state, and local efforts to help these smokers quit.  One national initiative, a partnership between the Smoking Cessation Leadership Center and the federal Substance Abuse and Mental Health Services Administration that involves 100 Pioneers for smoking cessation, will be highlighted.  Specific challenges and opportunities when partnering with the behavioral health community will be addressed. 
    Connie Revell, MA - Deputy Director, Smoking Cessation Leadership Center; Gail Hutchings, MPA - President, Behavioral Health Collaborative; Linda Aragon, MPH - Director, Tobacco Control & Prevention Program, Department of Public Health County of Los Angeles; Kirsten Hansen, MPP - Curriculum Development Manager, Center for Tobacco Cessation and California Smokers' Helpline
    Presentation (pdf)
  • Lessons From Two Years of Post-NRT Media Campaigns
    This session will discuss 8 state-level quitline-focused media campaigns that occurred after free NRT. Examples and discussion of development of the media campaigns will be presented to inform others who are creating campaigns. Reach and outcomes among target populations will inform the type, focus, and success of campaigns with varied priorities.
    Emily Burns, MD, MSPH - Instructor of Epidemiology, Colorado School of Public Health; Deb Montgomery Osborne, RD, MPH - Director Cessation Initiatives, State Tobacco Education and Prevention Partnership
    Presentation (pdf)

2:15PM – 2:30PM Break

2:30PM – 4:00PM  
Session Two (Participants may select one of the following sessions to attend.)

  • Online NRT: Increasing Utilization & Access
    The New York State Smokers' Quitline offers free NRT through both online and phone support. Through an analysis of historical data which will include website registration and phone sessions, the presentation will identify patterns of utilization of Quitline services and cessation attempts by both web and phone clients.
    Shannon Carlin-Menter, PhD - Evaluation Coordinator, Roswell Park Cancer Institute; Paula Celestino, BS - Project Director, Roswell Park Cancer Institute
    Presentation (pdf)
  • What Can KIQNIC Do For You?
    The Knowledge Integration in Quitlines-Networks That Improve Cessation (KIQNIC) project will collect data from the quitline community over four years. This interactive session will inform participants about KIQNIC and give them an opportunity to tell the researchers how to best feed back information that can help them improve their organizations and NAQC.
    Scott J. Leischow, PhD - Professor, Department of Family and Community Medicine, Deputy Director, Strategic Partnerships and Policy, Arizona Cancer Center
    Presentation (pdf)
  • Engaging Health Plans to Provide Cessation Coverage
    Private health plans and employers have been absent partners in public health efforts to promote tobacco cessation. Come learn about a process to engage these critical players to support better coverage benefits and the quitline as a cost-effective tool.  Participants will gain an understanding of how to build a partnership with shared objectives.
    Deb Montgomery Osborne, RD, MPH - Director of Cessation Initiatives, Colorado Department of Public Health and Environment; Claire Brockbank – Consultant, Segue Consulting
    Presentation (pdf)
    Making the Case for Quitlines to Policy Makers: A Perspective From Wisconsin
    The session will kick off with a discussion on strategies and methods to influence legislators as they make funding decisions regarding quit lines. There will be real-life examples of materials to distribute, and plenty of opportunity for questions, answers and discussions.
    Moira Harrington, BA - Communications Director, University of Wisconsin Center for Tobacco Research and Intervention; Kate Kobinsky, MPH, CHES - Wisconsin Tobacco Quit Line Coordinator, University of Wisconsin Center for Tobacco Research and Intervention
    Presentation (pdf)
4:00PM – 5PM 
A Dialogue With the Board
During this interactive session, NAQC’s Board of Directors will provide an update on their key activities in 2008/2009 (including goals for 2015, relationship with pharmaceutical industry, and other issues) and will seek input from members. There will be an opportunity for NAQC members to ask questions about the Board’s activities and other issues.  In addition, David Willoughby, Board Chair, will announce the results of NAQC’s milestone election of the Board by its membership.
Presentation (Willoughby, Thomsen)

5:30PM – 7:00
Hosted Dinner and Reception
1130 Restaurant at the Arizona Center
455 N 3rd Street, #1130, Phoenix, Arizona
Tuesday, June 9, 2009
8AM – 8:30AM  
Breakfast on your own
8:30AM – 10AM
Session Three (Participants may select one of the following sessions to attend.)
  • The following two workshops have been combined into one session.
    Driven to the Quitline: Mobilizing Partners
    This presentation will illustrate the ways in which the Canadian Cancer Society Smokers’ Helpline has significantly increased its client base with the Society’s hosting of the provincial Driven to Quit Challenge. The audience will learn how public health and community cessation partners can be mobilized and a quitline can be effectively integrated as a key source of support to participants in a quit and win challenge to increase reach and enhance quitting efforts.
    Donna Czukar – Director, Cancer Information and Support, Canadian Cancer Society
    Presentation (pdf)
    QuitNow & WIN: Zero to 60 in 50 Days
    The first province-wide Quit & Win contest for British Columbia was planned and executed in 50 days. This session will highlight a number of innovative promotional activities that were implemented to increase the reach to as many smokers in the province as possible.
    Jack Boomer - Director, QuitNow Services; Suzanne Gaby - Manager, QuitNow Services; Frankie Best - Project Manager, Tobacco Program, Ministry of Healthy Living and Sport
    Presentation (pdf)
  • Improving Reach: Making the Most of Limited Funds
    Learn effective, low-cost strategies to engage media, partners, and funders in expanding the reach of quitlines through integration with other programs! Following a presentation, participants will form roundtables to develop outreach plans. Materials provided include press releases, brochures, media creatives, fax-referral forms, and survey tools.
    Julie Hare – Director, Public Information Unit and Quitline Coordinator, Alabama Department of Public Health
    Presentation (pdf)
  • Do People with Mental Illnesses and Substance Use Disorders Have Equal Access to Quitlines and Other Smoking Cessation Services?  Should They?
    In this session experts will discuss whether people with mental illnesses and substance use disorders have equal access to quitlines and other cessation services, whether they should, and what needs to be done to achieve parity for this underserved and large group of smokers. Findings of studies related to this topic will also be presented.
    Steven A. Schroeder, MD – Director, Smoking Cessation Leadership Center, moderator; Tim McAfee, MD, MPH – Chief Medical Officer, Free & Clear, Inc.; Gail Hutchings, MPA - Behavioral Health Policy Collaborative; Stephen S. Michael, MS - Director, Arizona Smokers’ Helpline, University of Arizona; Chad Morris, PhD, University of Colorado School of Medicine, Department of Psychiatry
    Presentation (Schroeder) (pdf)
    Presentation (McAfee) (pdf)
    Presentation (Hutchings) (pdf)
    Presentation (Michael) (pdf)
    Presentation (Morris) (pdf)
  • The Ins and Outs of Government Health Systems: A Medicaid Story
    Using a project between the Michigan Department of Community Health, the Bureau of Medicaid Managed Care and the American Cancer Society Quitline as an example, this session will explore the intricacies of working with government health systems, including Medicaid.
    Gregory S. Holzman, MD, MPH - Chief Medical Executive, Michigan Department of Community Health; Karen S. Brown, MPA - Tobacco Dependence Treatment Specialist, Michigan Department of Community Health
    Presentation (Holzman, Brown) (pdf)
10AM – 10:15AM Break
10:15AM – 11:45AM  
Session Four (Participants may select one of the following sessions to attend.)
  • Evaluation of Quitline NRT Distribution
    This roundtable will focus on planning, implementing, and evaluating quitline NRT distribution initiatives and is based on the recent experiences of the Pennsylvania Tobacco Prevention and Control Program. Successful components of this initiative and its evaluation will be discussed and presenters will brainstorm with the audience ways to improve similar future initiatives.
    Michelle Henry, BA -Research Associate, Public Health Management Corporation; Jennifer D. Keith, MPH - Research Associate, Public Health Management Corporation
    Presentation (pdf)
  • Raising COPD Awareness: A Community Collaboration
    COPD is the 4th leading cause of death in the US. 80-90% of COPD cases are linked to smoking. Quitlines can play a vital role in the treatment of COPD through cessation for diagnosed patients who are still smoking. By collaborating with local COPD coalitions quitlines can maximize the potential to reach health providers with awareness messages.
    Shannon Vaffis, MPH - Outreach and Referral Manager, Arizona Smokers' Helpline
  • Using Quitline Data Effectively
    Having high-quality data is a necessary component of being able to support and promote quitlines. But once you have good data, what do you do with them? How do you use them to tell your quitline’s story, to advocate for additional resources, or to make the case for its relevance as part of a comprehensive tobacco control program? This session will present 2008 NAQC Annual Survey data, and show how information about quitlines (individually or collectively) can be used effectively for different purposes, and can be packaged for a variety of different audiences. Participants will learn about existing data sources, as well as how to combine other data with their own quitline’s intake and follow-up evaluation results to provide both context and meaning. In addition, they will have an opportunity to provide feedback about what kinds of national quitline data would be most interesting and useful to individual quitlines in the US and Canada.
    Jessie Saul, PhD – Director of Research, NAQC
    Presentation (pdf)
  • The following two workshops have been combined into one session.
    The Tobacco Free Pregnancy Initiative of West Virginia
    The West Virginia Tobacco Free Pregnancy Initiative was created to address WV’s high smoking and pregnancy rate.  WV‘s tobacco use rate by pregnant women is almost triple the national average at 27.2%.  This session will focus on strategies employed by the WV Division of Tobacco Prevention to collaborate with many healthcare entities and community partners to address this epidemic. 
    Kathy Danberry, MS - Tobacco Cessation Program Manager, West Virginia Division of Tobacco Prevention
    Presentation (Danberry)
    Development of a Post-Partum Protocol
    Presenters will discuss the need and process of developing and implementing an evidenced-based cessation protocol for women in the post-partum stage of pregnancy. Challenges and opportunities resulting from this collaborative inter-agency effort will be highlighted.
    Ines Alex Parks, MS - Senior Manager, Priority Populations, American Legacy Foundation; Cathy Melvin, MPH, PhD - Sheps Center Program Director and Senior Research Fellow, The University of North Carolina at Chapel Hill; David Kapelle, LCSW - Counseling Initiatives Specialist, American Cancer Society
    Presentation (Kapelle)
    Presentation (Parks)
11:45AM – 12:45PM  
HOT TOPIC Luncheon
Join us for an hour of networking, problem-solving, brainstorming and sharing. Simply grab your lunch, find a table and begin! 
HOT TOPIC tables and facilitators:
Working with Health Systems Elizabeth Fildes, Nevada Tobacco Users’ Helpline
Linking Quitlines to Hospital-Based Cessation Sharon Lee, Canadian Cancer Society, Ontario Division
Partnering with Medicaid Jennifer Singleterry, American Lung Association 
MDS and Quality Standards: Technical Assistance and Resource Table Jessie Saul, NAQC 
Promoting Quitlines to Priority Populations Barb Zupko, University of Waterloo 
Federal Tobacco Tax Increase and Increased Volume: Lessons Learned Pamela Luckett, Information and Quality Healthcare, Inc.
Quit Rates vs. Cessation Attempts vs. Reach: Are We Measuring Success the "Right" Way?”  Cynthia Goto, Hawaii Department of Health 
Benchmarking 101 Stephen Michael, University of Arizona 
Developing Inter-Organizational Partnerships Connie Revell, Smoking Cessation Leadership Center 
Increasing the Reach of Quitline Services Tim Cowan, MaineHealth 
The Number on the Pack - Developments in German-Speaking Quitlines and the European Network of Quitlines Peter Lindinger, German Federal Centre for Health Education
12:45PM – 2PM  
Closing Plenary Session
The Economic Crisis and Its Impact on The Work Ahead
With many quitlines facing significant reductions in budgets, 2010 appears grim. In the face of the current economic and financial crisis we must anticipate that quitline services “as usual” will no longer do. This closing session will focus our attention and our energy on the future, most notably how the current economic crisis may impact tobacco use rates, help-seeking behavior, funding for our services, and those who are harmed most by tobacco use. Plenary speakers will make clear the actions we can all take to sustain and expand the capacity and reach of quitlines despite the obvious challenges ahead.
Bishwa B. Adhikari, PhD - Health Economist, Office on Smoking and Health, Centers for Disease Control and Prevention; Peter Fisher - Vice President, State Issues, Campaign for Tobacco-Free Kids; Jeannette Noltenius, MA, PhD - National Coordinator, National Latino Tobacco Control Network 
Risk (poem read by Noltenius)
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