 | | | | This section addresses the very important issues related to the costs of operating a quitline and operating with limited budgets. Included is relevant NAQC Annual Survey data, information about building cost-sharing partnerships and developing the business case for quitlines, calculating cost effectiveness and the relationship of cost, budget and investment to reach. Also included are budget/cost considerations for promoting quitlines. |
 | | | | The many Medicaid resources included in this section provide basic background information to assist those with limited knowledge about how Medicaid works and to help quitlines work most effectively to increase cessation coverage and "make the case” for quitline reimbursement. These Medicaid resources provide important information related to funding and sustainability and serving priority populations. |
 | | | | This section includes a wide range of topics related to promoting quitline services to increase demand and maximize reach. Also addressed are outreach and promotion to healthcare providers (see Health Systems Change), graphic warning labels as a promotion tool, reaching priority populations and national efforts to coordinate promotions of 1-800-QUIT-NOW. |
 | | | | Resources in this section address the timely topics related to forming effective cost-sharing partnerships which includes working with the business community, employers, health plans and healthcare systems. Integrating quitlines into multiple levels of healthcare through improved cessation coverage and health systems change strategies are addressed. |
 | | | | Quitline funding and sustainability continues to be a primary concern to NAQC members. This issue has been addressed in many resources and includes information about return on investment and quitline cost effectiveness often referred to as "making the case” for quitlines. |
 | | | | As health systems change strategies become more widespread, quitlines can work to ensure inclusion in the planned changes to increase reach and address chronic disease. Resources in this section address the topics of building effective cost-sharing partnerships and quitlines’ role in comprehensive tobacco cessation programs. Information also includes some issues related to quitline operations (e.g. referral systems), electronic health records and healthcare reform. |
 | | | | Growing interest in how to best integrate quitline services with chronic disease such as behavioral health, substance abuse and diabetes is becoming increasingly important. Integration relates to both funding and sustainability and figuring out how quitlines can best serve clients by acknowledging that tobacco cessation can not be addressed in isolation. |
 | | | | This section includes resources that address how to best maximize the benefit of cessation-related policy changes such as the implementation of smoke-free laws, tobacco tax increases and graphic health warnings (tobacco warning labels). Also included are resources related to Medicaid, Medicare and health insurance policies that impact quitlines. |
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