CDC Is Launching Phase 2 of the Tips 2 National Tobacco Education Campaign

Dear Colleagues!

Today, CDC has launched the Phase 2 of the Tips from Former Smokers National Tobacco Education Campaign.CDC is building on the success of the Tips campaign by launching a new round of advertisements to raise awareness of the negative health effects caused by smoking, encourage smokers to quit, and encourage nonsmokers to protect themselves and their families from exposure to secondhand smoke. The new campaign ads will feature additional health conditions (chronic obstructive pulmonary disease [COPD], asthma in adults, smoking-related complications in a person withdiabetes), and population groups (American Indian/Alaska Native;Lesbian, Gay, Bisexual, and Transgender) that were not included in the first Tips campaign.

Below please find additional information about the new ads and important documents at the following links:
campaign overview
sample messages sheet
sample LTE
sample news release

The new campaign hopes to have a similar impact as Tips 1 (learn about the success of the campaign here) by countering the expenditures for marketing and promotion of cigarettes in the United States and exposing smokers to different cessation mechanisms by tagging the ads withthe quitline number (1-800-QUIT-NOW) and/or www.cdc.gov/tips(Spanish-language ads will be tagged with the Spanish-language quitline number (1-855-DEJELO YA) or www.cdc.gov/consejos).

For more information, please visit http://www.cdc.gov/tobacco/campaign/tips/.

Regards,

Linda A. Bailey, JD, MHS
President and CEO
North American Quitline Consortium

Today, Thursday, March 28, 2013, at 10:00 a.m. (ET) the Centers for Disease Control and Prevention will launch the second phase of its national tobacco education ad campaign, "Tips from Former Smokers.”

Please take a moment to review the information attached and below to learn more about this campaign and how you can help amplify its messages.

The following are attached for your use:

• Template News Release and Letter to the Editor

A "Swiss Cheese” or sample news release and Letter to the Editor to help you frame the release of the campaign for your state and community. Localize your content as much as possible using your own state- or community-specific statistics and information.

• Key Messages

A set of key messages that describes the media campaign.

• Campaign Overview

A brief summary document that provides an overview of the Tips campaign.
ADDITIONAL WEB MATERIALS

Today at 10:00 a.m. (ET), you will be able to access and view all of the ads and supporting materials at www.cdc.gov/tips.

We hope these products and tools will assist your tobacco use prevention and cessation efforts.

Thank you.

CDC/Office on Smoking and Health