June 24 Webcast and Materials Supporting CDC's 2014 Tips From Former Smokers Campaign

Dear Colleagues,

New Tips From Former Smokers ads are scheduled to air nationwide for 9 weeks beginning on July 7^th. In preparation for this new phase of the campaign, tomorrow, Tuesday, June 24, at a noon (EDT) press conference, CDC will introduce the new 2014 Tips ads to the news media. CDC’s The press conference will be available via live webcast at http://wm.onlinevideoservice.com/CDC1. Information from CDC is pasted below:

WHO:Tim McAfee, M.D., M.P.H., Director of the Office on Smoking and Health, CDC
Amanda, Tips From Former Smokers campaign ad participant

WHEN: Tuesday, June 24 2014, at Noon (ET)
Content embargoed until 6 a.m. ET, June 24, 2014

TRANSCRIPT:
A transcript of this media availability will be available following the briefing at CDC’s web site: www.cdc.gov/media.

ADDITIONAL MATERIALS

Tomorrow around 6:00 a.m. (ET), you will be able to access and view the new 2014 television ads and additional supporting materials from the Tips website at www.cdc.gov/tips. Click on the banner ad that says "Preview: New Stories Airing July 7^th.”

We hope these products and tools will assist your efforts to promote the 2014 Tips From Former Smokers campaign.

• Sample News Release

A "Swiss Cheese” or sample news release to help you frame the release of the campaign for your state and/or community. Localize your content as much as possible using your own state- or community-specific statistics and information.

• Key Messages
  A set of key messages to help you discuss and describe the media campaign.
  
• Campaign Overview
  A brief summary document that provides an overview of the 2014 Tips campaign.
  
• MMWR and MMWR Highlights
  A copy of an MMWR article, "Tobacco Product Use Among Adults — United States, 2012–2013,” and its key findings (i.e., MMWR Highlights) to be released tomorrow along with the Tips campaign.