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NAQC Newsroom: NAQC News

Strategic Vision 2025

Monday, August 3, 2020  
Posted by: Natalia Gromov
Dear Colleagues,

I have good news to share with you. At its meeting on July 23, 2020, the NAQC Board of Directors approved a Strategic Vision for 2025. The Vision reflects input from NAQC members on goals we should focus on achieving over the next 5 years. You – the membership - indicated that expanding Medicaid coverage, reducing disparities, and evolving technology services are priority activities for advancing tobacco cessation and quitlines.

Publication of the Strategic Vision is the culmination of NAQC’s year-long effort to reposition the organization for success. The effort began with an environmental scan in the summer of 2019 that many of you participated in. In June, the CEO shared highlights from the environmental scan and descriptions of the new program areas that have been developed in response to it. I would like to thank you for your contributions to this important process.

NAQC’s Strategic Vision 2025 is shown below and will work in concert with our existing Mission and Program Objectives, and are now posted on NAQC’s website.

Again, I would like to thank you for your contributions to NAQC and your commitment to the important work ahead as we seek to advance tobacco cessation and quitlines across North America.


Barbara Schillo, PhD
Chair, Board of Directors

Strategic Vision 2025

Over the next five years, through 2025, NAQC will advance population-based tobacco cessation through focused strategies in three areas:

Expanding Medicaid Coverage:  NAQC will support the expansion of Medicaid coverage and reimbursement for tobacco cessation services, including quitlines. This includes: Reducing barriers to accessing this coverage; supporting enhanced federal funding to cover the full cost of this coverage; and supporting state outreach campaigns to educate providers and Medicaid enrollees about the tobacco cessation benefit.

Reducing Disparities:  NAQC will work with key quitline partners to expand utilization of quitline services for populations most disproportionately harmed by tobacco. 

Evolving Technology Services:  NAQC will work to identify and inform its practice community of evolving technology cessation services that can be used to advance quitline services; NAQC will continue to inform the field as to how technology services may advance our work. 
NAQC’s Mission

Maximize the access, use, and effectiveness of quitlines;
Provide leadership and a unified voice to promote quitlines; and
Offer a forum to link those interested in quitline operations.
NAQC’s Program Objectives
A. Members will have the knowledge and skills they need to adapt quitlines in a rapidly changing environment.
B. There will be broad support for quitlines among government agencies, voluntary organizations (i.e., civil society), healthcare organizations and private sector purchasers (i.e., health plans, insurers and employers), resulting in increased utilization of highly effective evidence-based services.
C. Members will have a forum for networking, problem solving, and information exchange that is well utilized and influential.
D. To ensure continuous quality improvement of quitlines: Members will be aware of and adopt up-to-date quality standards developed and disseminated by NAQC to advance access to and effectiveness of quitlines; and NAQC will advance key strategies and important innovations at the national level.
E. Members will use quitlines in ways that help address disparities and reach priority populations.

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