Webinar on September 5 - SCLC's next live webinar, “The Cancer Moonshot: What's Menthol and Emotiona

Please join the Smoking Cessation Leadership Center at UCSF and the National Behavioral Health Network for Tobacco & Cancer Control, for the next live webinar, “The Cancer Moonshot: What's Menthol and Emotional Brain Training Got To Do With It? Everything!" on Thursday, September 5, 2024 at 2:00 pm EDT (60 minutes).

Valerie Yerger, ND, Professor, Social Behavioral Sciences, School of Nursing, University of California, San Francisco and a Founding Member of the African American Tobacco Control Leadership Council (AATCLC), will be presenting on this important and timely topic.

Webinar Objectives: 
These objectives incorporate smoking cessation into the broader context of social determinants of health, chronic stress, and tobacco industry targeting.

1. Explain how factors contributing to chronic stress in vulnerable populations pose specific challenges to smoking cessation; attendees will be able to express the need for tailored smoking cessation programs that also address community assets.
2. Explain Emotional Brain Training and identify the basic neuroscience principles behind a free innovative mobile app and its utility as a stress management tool that can be added into smoking cessation strategies.
3. Explain how addressing chronic stress was integrated into the White House Cancer Moonshot Initiative.
4. Describe how the presence of menthol cigarettes in the U.S. marketplace undermines the Cancer Moonshot Initiative goals of supporting smoking cessation efforts and reducing cancer disparities.