NAQC Newsroom: Announcements

June 5 – NIH Webinar: Unpacking the Influence of E-Cigarette Marketing Features: Insights into Appea

Monday, May 19, 2025  
Posted by: Natalia Gromov
9 a.m. ET | Registration Required
In this presentation, Dr. Chen-Sankey examines the predominant marketing themes employed by major e-cigarette brands across various channels, including social media, emails, and magazines. She will share findings from her research that analyze young adults’ visual attention to various e-cigarette marketing features, alongside their perceptions and intentions related to e-cigarette use shaped by these promotional elements. Additionally, Dr. Chen-Sankey will explore how attention to and appeal of these marketing features differ between young adults who are naive to tobacco products and those who have established cigarette smoking behaviors. Finally, she will discuss the broader implications of these findings, highlighting opportunities for developing impactful policies and public health interventions aimed at reducing e-cigarette-related harms among young people.
Register today!