MMWR: Increases in Quitline Calls and Smoking Cessation Website Visitors During a National Tob Ed.
Thursday, August 30, 2012
Posted by: Natalia Gromov
Dear Colleagues:
Today’s MMWR includes an article titled
Increases in Quitline Calls and Smoking Cessation Website Visitors During a
National Tobacco Education Campaign — March 19–June 10, 2012. The
article (page 667) describes CDC’s Tips from Former
Smokers campaign and the impact of the campaign on quitline calls and unique
website visitors as compared to the same time period in 2011. A fact sheet with highlights has also been released.
The report indicates that an evidence-based, emotionally evocative national
tobacco education ad campaign can substantially increase calls to state
quitlines and unique visitors to a cessation website. The increase indicates
that many smokers are interested in quitting and in finding out more about
cessation assistance, and will respond to motivational messages that include an
offer of help. This analysis provides additional evidence that, within the
context of comprehensive tobacco control efforts, tobacco education media
campaigns are an important intervention for increasing cessation.
The online version of the journal is available at www.cdc.gov/mmwr
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