Creating a Perfect Storm to Increase Consumer Demand for Wisconsin's Tobacco Quitline
Tuesday, March 2, 2010
Telephone quitlines are a clinically proven and cost-effective population-wide tobacco-dependence treatment, and this option is now available in all 50 states. Yet, only 1% of the smoking population accesses these services annually. This report (a special tobacco cessation issue of the American Journal of Preventive Medicine) describes a series of policy, programmatic, and communication initiatives recently implemented in Wisconsin that resulted in a dramatic increase in consumer demand for the Wisconsin Tobacco Quitline (WTQL).
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