2018 CDC Tips From Former Smokers® Campaign Launches.
Thursday, June 14, 2018
Posted by: Natalia Gromov
The 2018 Tips® campaign launched on Monday, April 23rd and plans to be be on-air for 25 weeks, through October 14th. There will be additional TV placements in 37 local media markets that have a higher smoking prevalence. In addition to TV ads, our national media buy includes digital efforts.
The Tips® website has been updated to reflect the 2018 campaign, including the new video content, new vignettes and two new pages that help smokers understand how quitlines work. Visit the Tips web site and the Tips Download Center for resources you can use for free placement. Visit the Media Campaign Resource Center to order customized ads for paid placement.
If you are interested in having a strategy discussion -- or want to discuss paid or earned media plans or other campaign related items– let your OSH project officer or email the OSH Health Communications Branch Technical Assistance team at OSHCommTA@cdc.gov.
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