Important Actions Taken to Reduce e-cigarette Use by Youth!
Monday, September 16, 2019
Posted by: Natalia Gromov
In response to growing levels of e-cigarette use among youth in the U.S., two important actions have been announced to prevent initiation and use of e-cigarettes by youth. On September 10, Bloomberg Philanthropies announced the creation of a new $160 million initiative to end the youth e-cigarette epidemic. The initiative, which will "Protect Kids: Fight Flavored E-Cigarettes," includes banning all flavored e-cigarettes—and stopping Juul and other e-cigarette companies from marketing their products to children. The three-year program will be led by the Campaign for Tobacco-Free Kids, which will partner with other leading organizations including parent and community groups concerned about the nation's kids and health. On September 11, the FDA made clear it plans to finalize a compliance policy that would prioritize the agency’s enforcement of the premarket authorization requirements for non-tobacco-flavored e-cigarettes, including mint and menthol, clearing the market of unauthorized, non-tobacco-flavored e-cigarette products. The FDA plans to share more on the specific details of the plan and its implementation soon.
Links:
Bloomberg announcement: https://www.prnewswire.com/news-releases/bloomberg-philanthropies-launches-new-160-million-program-to-end-the-youth-e-cigarette-epidemic-300914721.html
FDA action: https://www.fda.gov/news-events/press-announcements/trump-administration-combating-epidemic-youth-e-cigarette-use-plan-clear-market-unauthorized-non?utm_source=CTPEblast&utm_medium=email&utm_term=stratout&utm_content=pressrelease&utm_campaign=ctp-vaping
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