Truth: Read Between the Lies Campaign.
Thursday, November 19, 2020
Posted by: Natalia Gromov
Big
Tobacco has a long history of targeting the Black community with predatory
marketing and its racist tactics continue today. In a calling to end Big
Tobacco’s racism, truth partnered
with Black community members and activists to launch its latest campaign Read Between the Lies. Led
and promoted by Black voices, the campaign includes videos of people reading
and reacting to actual quotes from tobacco industry executives revealing the
deliberate and exploitive ways they target the Black community.
» learn more
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