March 23 WEBINAR at 1 pm ET: (SCLC) “Reach, Effectiveness, and Treatment Engagement with Digital Ces

Michael S. Amato, PhD Dr. Michael Amato is methodologist for the Innovations Center at Truth Initiative, and a research investigator with the Truth Initiative Schroeder Institute. 

Webinar Objectives: 

• Explain the strategies Truth Initiative uses to reach tobacco users with two distinct cessation interventions: BecomeAnEX and This Is Quitting
• Identify findings and describe generalizable insights gained from effectiveness studies using both interventions
• Describe the complex relationship of treatment engagement with cessation outcomes in the context of digital cessation programs