March 31 WEBINAR at 1 pm ET: (SCLC) "I COVID QUIT: Real people; Real Stories; New Campaign”.

Please join the Smoking Cessation Leadership Center at UCSF for the next live webinar, “I COVID QUIT: Real people; Real Stories; New Campaign” on Wednesday, March 31, 2021, at 1 pm ET/10 am PT (60 minutes).
 
Based on data from the North American Quitline Consortium, the pandemic was devastating for smoking cessation gains spelling dire consequences for vulnerable groups, like the behavioral health population. Individuals suffering from anxiety, depression and other addictions were particularly hard hit by the fear and isolation brought on by COVID. However, not everyone gave up on giving up cigarettes. Those who counted COVID as part of their motivation to quit, shared their stories, helping Better World Advertising create an honest and impactful series of still ads and videos for social media. Together, with the PR firm Burness and the National Partnership on Behavioral Health and Tobacco Use we are drawing the attention of healthcare providers and policy-makers to those caught in the intersection of COVID, smoking and behavioral health through helping us promote these new ads.
We are honored to have the following expert speakers presenting on this important and timely topic:

•   Andy Burness, MBA, President, Burness
•   Les Pappas, MPA, President & Creative Director, Better World Advertising
•   Catherine Saucedo, Deputy Director, Smoking Cessation Leadership Center, UCSF

Webinar Objectives:

•  Examine tobacco's deadly toll on the behavioral health population, for behavioral health providers and other stakeholders
•  Demonstrate the SCLC’s new “I COVID QUIT” social media campaign, as a new resource to help motivate smokers to quit
•   Analyze the impact COVID has had on smokers in vulnerable populations
•   Demonstrate the process of creating a social media public health awareness campaign
•   Analyze two strategies for promoting the “I COVID QUIT” campaign