JUUL Settles North Carolina Lawsuit for Role in Igniting National Youth E-cigarette Epidemic.
Thursday, July 15, 2021
Posted by: Natalia Gromov
Settlement with the state
of North Carolina against JUUL is an important step forward in holding the
e-cigarette company accountable for igniting the national youth vaping
epidemic. It sends a strong message that state officials will not sit idly by
as the industry recruits young people to become the next generation addicted to
nicotine, which research shows can have profound negative effects on their
physical and mental well-being.
Juul settled a lawsuit with the state of North Carolina for $40 million. The
lawsuit alleged that Juul’s marketing campaign targeted underage smokers and
misrepresented the potency of the nicotine in the product. Thirteen other
similar state lawsuits and thousands of other cities, counties and school
districts are pending. North Carolina will use the settlement money to fund
research on youth vaping cessation and curbing youth use.
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