A Resolution for 2022 – Let’s Increase Quitline Call Volume This Year!
Monday, January 24, 2022
Posted by: Bailey Varey
A Resolution for 2022 – Let’s Increase Quitline Call Volume This Year!
Over the past two years there have been significant decreases in quitline call volume through the national portal, 1-800-QUIT-NOW. NAQC first reported on this in its 2021 Report on the Impact of COVID-19 Pandemic on Smoking Cessation (hot link to article). Many states have begun to address this challenge through new mass media and social marketing approaches (including the Smoking Cessation Leadership Center’s I COVID QUIT Campaign). While a few individual states have seen increases in call volume after launching such efforts, national quitline call volume remains at its lowest level since 2007.
As we head into 2022, Katie Mason, NAQC’s manager of research and evaluation, has reviewed data on calls through the national portal for four years (2018-2021) and it appears that the COVID-19 pandemic continued to have a large and negative impact on smoking cessation in 2021 (see below).
Year Total Calls to Quitlines through 800-QUIT-NOW
2018 735,354
2019 715,624
2020 525,609
2021 542,001
This information begs the question, what can the quitline community do to increase call volume this year? Join us on January 27th at 3 pm ET for a webinar to learn more about the data trends and innovative action that states are taking to increase quitline call volume this year, including use of free social marketing efforts like I COVID QUIT and mass media campaigns. We look forward to hearing your questions, ideas and strategies to increase call volume in 2022.
» register now
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