NAQC Newsroom: Tobacco Control

Smoking and Vaping in Young People’s Favorite Shows isn’t just Rampant, it’s Often Glamorized, too.

Thursday, February 17, 2022  
Posted by: Bailey Varey
Smoking and Vaping in Young People’s Favorite Shows isn’t just Rampant, it’s Often Glamorized, too.Out of 114 total streaming episodes with tobacco, only one could be classified as anti-smoking, according to research findings. Half were pro-smoking, meaning coders who reviewed the shows noted that tobacco was portrayed in ways that associated the products with themes like wealth, power, success, fun, harmlessness, rebellion, or glamor.» learn more