Tips® 2022 Update.

The 2022 Tips From Former Smokers Campaign media buy launched on Monday, February 28, and will run through September 25th. The TV buy will be “off air” the weeks of Memorial Day, 4th of July and Labor Day. The new Tips TV ads feature three participants first introduced in the 2020 Tips campaign: Rebecca C., Tonya M., and Michael F.  

TV ads will be placed nationally. Ads will also run nationally on digital properties. Similar to previous years, promotions are planned for nicotine replacement therapy (NRT).  

Additional media will be placed on a variety of channels that are highly used by priority populations, including TV, print, streaming audio, and digital.

In addition to promoting the 1-800-QUIT-NOW telephone-based counseling service, the Tips campaign will now also be promoting text messaging services, available in English and Spanish, designed to connect people with text-message based support to help them quit smoking. The texting portal, developed in collaboration with the National Cancer Institute, will connect people to state resources or route them to NCI’s SmokefreeTXT if text messaging services are not available in their state. CDC will promote the portal on YouTube during the Tips media buy.   

A Nicotine Replacement Therapy (NRT) tag will run on 7 weeks of the campaign.

Special promotions are planned for Spanish-language speakers and the Asian Smokers Quitline. 
» learn more