Cooling Flavors Dominate the E-cigarette Market, Underscoring the Need for Strong Rules on Menthol.
Thursday, August 18, 2022
Posted by: Natalia Gromov
Sales
of e-cigarettes in “cooling” flavors like menthol, ice, cool, frost, chill, or
freeze rose by nearly 700% and their U.S. market share doubled to 55% between
2017 and 2021, according to findings published in Tobacco Control by CDC
Foundation in collaboration with Truth Initiative®.
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