New Publication from WHO - "It’s Time to Invest in Cessation: the Global Investment Case for Tobacco

The World Health Organization’s publication “It’s time to invest in cessation: the global investment case for tobacco cessation” discusses the far-reaching positive results in terms of lives and dollars saved under the base scenario of implementing six cessation interventions in 124 countries over the next 10 years. Some of these figures include:

• Could help 150 million tobacco users quit
• Could save 2.7 million lives, if quitters were followed until 2030; 16 million lives if followed until they reach age 65
• A return on investment of 80 cents on the dollar (measured at the end of 2030) or 7.5 dollars for every 1 dollar if assessed until quitters reach age 65