NAQC Newsroom: Tobacco Control

New Study: Price Increases Can Reduce Underage E-cigarette Use

Monday, April 17, 2023  
Posted by: Natalia Gromov
Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use, according to new Truth Initiative research published in the American Journal of Preventive Medicine. This new study adds important evidence about the potential of price increases to help alleviate the youth e-cigarette use crisis, especially since cheap, high-nicotine e-cigarettes, often featuring youth-appealing marketing and sweet, fruity, and minty flavors, currently dominate the market.
Learn more