NAQC Newsroom: Tobacco Control

More E-cigarettes are Entering the Market, with Increasingly High Concentrations of Nicotine.

Monday, May 22, 2023  
Posted by: Natalia Gromov
Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingly high concentrations of nicotine. According to a Truth Initiative review of U.S. retail sales data, the number of unique e-cigarette products more than quadrupled from 453 to 2,023 between June 2021 and June 2022. At the same time, concentrations of nicotine in these products are climbing: a 2023 study of trends in nicotine strength among e-cigarette products found that the average concentration of nicotine in e-cigarettes has increased from 2.5% to 4.4% between 2017 and 2022. Learn more