"Tobacco-free Nicotine" Labels for E-cigarettes Increase Purchase Intentions among Teen E-cigarette
Thursday, June 22, 2023
Posted by: Natalia Gromov
Many e-cigarettes are now advertised as containing "tobacco-free nicotine" because they contain synthetic nicotine rather than nicotine derived from tobacco. A new study published in Tobacco Control finds that labeling e-cigarettes with "tobacco-free nicotine" increases teenage e-cigarette users' intentions to purchase e-cigarettes. The study also finds that most U.S. teens don't know where the nicotine in e-cigarettes comes from. Findings underscore the need for tighter regulation of synthetic nicotine marketing claims.
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