CDC’s Office on Smoking and Health Launches Empower Vape-Free Youth

The CDC’s Office on Smoking and Health launched a new campaign, Empower Vape-Free Youth^TM, on September 4, 2023. This campaign builds on the Emerging Tobacco Products and the Protecting Young People from E-cigarettes communication initiatives. The initial media buy will run for three weeks. The goal of the Empower Vape-Free Youth^TM campaign is to empower educators to speak with youth about the risks of e-cigarettes and nicotine addiction and to encourage youth to avoid and/or quit vaping. Educators include teachers, coaches, school counselors, and on-site administrators (e.g., principals, vice-principals, etc.) in U.S. middle and high schools.

The new campaign materials include print resources, animated videos, live action videos, and social media assets. These materials will be available on the CDC OSH Media Campaign Resource Center (MCRC) at www.cdc.gov/mcrc in Fall 2023.

 You can also get involved by:   

• Engaging your partners and letting them know about the new free Empower Vape-Free Youth^TM resources
• Sharing social media content on your organization’s social media profile. You can share directly from CDC Tobacco Free Facebook and Twitter.