EX Program® from Truth Initiative Announces New AI-driven Content Recommender Engine for Tobacco Ces

For the first time, an artificial intelligence (AI)-driven program is being deployed to help adults nationwide quit smoking, vaping, and using nicotine. The EX Program from Truth Initiative, the leading digital health program for tobacco addiction for employers and health plans, announced this week the launch of Scout, the program’s new content recommender engine. Scout pairs expert content from Truth Initiative and its longstanding partner, the Mayo Clinic Nicotine Dependence Center, with the motivations and preferences of individual tobacco users to create a highly personalized, evidence-based cessation treatment experience.

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