NAQC Newsroom: Tobacco Control

Stories from the Field: Smoking Cessation among American Indian Peoples

Wednesday, September 27, 2023  
Posted by: Natalia Gromov
Increasing smoking cessation success among American Indian peoples is a critical health equity goal and the foundation of a recent qualitative study published in Nicotine and Tobacco Research, August 2023.
Due to the colonization of tobacco and the tobacco industry’s long standing practice of targeted marketing, American Indian peoples have a high prevalence of cigarette smoking. In this study, qualitative methods identified recommendations from American Indian peoples to guide alignment of an evidence-based smoking cessation smart-phone app (i.e., National Cancer Institute’s QuitGuide) to the culture and needs of American Indian peoples.
Participants recommended features be built in that help users connect with and learn about AI cultures and promote healing from loss and grief, such as encouraging traditional tobacco use, being in community, embracing Native spirituality, and participating in cultural crafting. Some noted the need to motivate users to think about legacy and ability to care for younger generations and Indigenizing the app with Native imagery. Results are being used to culturally align the smartphone app and a text-based program for American Indian peoples and may be insightful for other tribal, federal, and state public health efforts aimed at advancing health equity. An infographic on the study findings is shown here. To view the publication abstract, please follow this link.