How Celebrity-branded and Tech-forward E-cigarettes May be Contributing to Youth Nicotine Use

In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly addictive products. Celebrities such as Mike Tyson and Chris Brown have debuted their own brands of e-cigarettes, contributing to the wave of unauthorized, illegal e-cigarettes that have flooded the market in recent years. Many of these products are bigger, stronger, and cheaper than the previous generation of e-cigarettes — and often contain sweet, fruity flavors that have been proven to appeal to young people.
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