Truth Initiative Launches New National Campaign "Outsmart Nicotine"
Tuesday, December 17, 2024
Posted by: Natalia Gromov
Truth Initiative unveiled a new campaign Outsmart Nicotine, aimed at preventing youth and young adult nicotine addiction and empowering quitting for all, fostering a healthier, addiction-free future. Outsmart Nicotine builds on the equity and impact of the truth® campaign and is designed to redefine quitting and help young adults break free from nicotine addiction by pairing science-backed solutions with creative storytelling that normalizes quitting as a shared challenge rather than a solitary struggle. At its core is an enhanced EX Program, which now incorporates Truth Initiative’s proven-effective text message quit program, This is Quitting, to meet the unique challenges faced by young people today.
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