NAQC Newsroom: Tobacco Control

What is Zyn and What are Oral Nicotine Pouches?

Monday, May 19, 2025  
Posted by: Natalia Gromov
With cigarette smoking on the decline, tobacco companies have shifted focus to “smokeless” tobacco products, including oral nicotine pouches. The pouches are sometimes referred to as a "lip pillow" or "upper decky" because of where they are placed between the lip and gum, often under the upper lip. Pouch brands such as Zyn, On!, and Velo have gained popularity in recent years, with sales of nicotine pouch products containing a higher concentration of nicotine (8 mg) having increased more rapidly than products with lower nicotine concentrations (4 mg and 6 mg).
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