E-cigarette and Cigarette Sales Decline After California Law Eliminates Sale of Flavored Tobacco
Tuesday, August 19, 2025
Posted by: Natalia Gromov
California’s policy prohibiting the sale of flavored tobacco products caused a significant drop in e-cigarette and cigarette sales in the state, according to new research published in the American Journal of Public Health by the CDC Foundation, Truth Initiative, and University of Southern California. Since 2019, the CDC Foundation and its partners—the Centers for Disease Control and Prevention and Truth Initiative—have conducted research on the impact of statewide flavored tobacco restrictions on sales of tobacco products, e-cigarette use by young people and the effectiveness of flavored e-cigarette restriction policies, with the goal of keeping children and teens from accessing these addictive products.
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