NAQC Newsroom: Tobacco Control

For People Quitting Nicotine, On-screen Tobacco Use Can Put a Quit Attempt at Risk

Tuesday, September 16, 2025  
Posted by: Natalia Gromov

Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ages. Coping with nicotine cravings is one of the biggest challenges for people quitting nicotine, and according to posts from the EX Community – the largest online social platform for people quitting nicotine – smoking in TV and movies is a common trigger that has the potential to lead to relapse.
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