Truth Initiative Kicks off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Commu
Tuesday, December 16, 2025
Posted by: Natalia Gromov
Truth Initiative is joining the 2025 Celebration Bowl – the annual championship game showcasing the best of HBCU football, hosted in Atlanta, Georgia. The partnership will shine a light on the disproportionate impact of tobacco on Black health and build on the work of its Culture + Cessation Collective by bringing culturally relevant quitting support directly to fans who need it, through Truth Initiative’s free digital EX Program for quitting. The Celebration Bowl will air on Saturday, December 13 at 12:00 p.m. ET on ABC.
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