Viral “Zynfluencer” TikTok Videos May be Linked to Growing Oral Nicotine Pouch Sales
Thursday, January 22, 2026
Posted by: Natalia Gromov
Viral videos on TikTok and engagement with unpaid “Zynfluencers” may play a role in the increased market growth of these products, according to new research from Truth Initiative. The prevalence of pouch-related content on TikTok not only spreads the message that pouches are cool and harmless, but also shows their evolution from a niche, largely unknown product into a relevant trend in popular culture, echoing a pattern observed a decade ago with JUUL.
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