NAQC Newsroom: Tobacco Control

1 Million Young People Enroll in Truth Initiative Quit Program

Thursday, May 21, 2026  
Posted by: Natalia Gromov
Truth Initiative’s EX Program has reached a historic milestone with 1 million young people ages 13 to 24 enrolling in its free, evidence-based quit vaping and nicotine cessation support. The program is designed to meet young people where they are, on their phones and online, through personalized quit plans, text-based coaching, and a supportive digital community. This milestone highlights both the growing demand for quitting support and the critical role of accessible, science-based tools in helping young people break free from nicotine addiction.
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