Shopify’s Removal of Online Vaping Stores – Truth Initiative Highlights

Shopify’s removal of online vaping stores from its platform is a meaningful step in closing channels that have helped make illegal e-cigarettes widely available and too easy for young people to obtain. The evidence is clear that online e-cigarette sales in particular have become a major loophole for illegal products and underage access. Truth Initiative research published earlier this year found that nearly 90% of online e-cigarette stores identified as using Shopify appeared to violate at least one requirement related to age verification, shipping, or adult signature upon delivery. These failures demonstrate how lax oversight online and weak enforcement can undermine youth protections and allow illegal products to reach consumers with minimal accountability.
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